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 Old 15 Jan 08, 05:31 AM
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Default Re: Full bike Coverage @ Auto Expo 2008

This is why Bajaj bikes lose their value so soon in the market...how long it has been since the XCD was launched? and now they come up with a newer chunkier version of the same..so who's going to buy the old one? Bajaj keeps cannibalizing the markets of its own bikes.. Ultimately, their older models are forgotten within a few years since their newer versions are launched and they loose their value faster than any other bikes. Probably the reason why their bikes have such bad resale value evn after all the jingles they add to their bikes..
I dont see the reason for hiking the cc of the discover to 150cc..they shud have kept the discover brand for sub 135cc class...tht way it wud have been less confusing for the buyers. The pulsars started at 150 cc and they shud have maintained tht brand name for their bikes starting at 150cc...evn if they plan to turn the pulsar into a sports tourer, they cud have kept selling the current pulsar 150cc as the lower model...no point in making a 150cc bike out of the discover..
The problem with bajaj is they keep coming up with too many bikes in the same category and tht adds confusion for the buyers and not to forget, their bikes with similar cubic capacities eat up each others market..
Now when Discover 125cc-135cc were selling well, they came up with the XCD 125 which comparatively looked better..so it gobbled up the market of the discover 125cc...so, ultimately what happens to those old discovers tht ppl bought? They have pathetic resale value because their better versions have arrived in the market...
Look at other more mature bike manufacturers around the world..they never follow this strategy because they know tht coming up with a new bike in the same category when the life span of the previous one is not over is a mistake..it eats up the market of a perfectly good selling bike..
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