A small Canadian university has sparked controversy with its recruitment drive by using posters and a website mocking US President George W Bush.
Lakehead University in northern Ontario set up
YaleShmale in a bid to attract potential new students.
It shows a picture of Yale graduate Mr Bush with the caption:
"Graduating from an Ivy League university doesn't necessarily mean you're smart."
The university has issued posters bearing the black and white image of Mr Bush, who graduated from Yale in 1968, encouraging people to visit its campaign website.
Once there, users are invited to click on a link if they agree with the caption, and are taken through to a page promoting Lakehead, which is based in Thunder Bay and has 7,600 students.
"There are universities and then there are universities. So let's not beat around the bush," it says.
"Lakehead is different. We believe the person you become after you graduate is even more important than the person you were when you enrolled."
There is then a further link to take users through to Lakehead's official site for potential students.
"It was literally a tongue-in-cheek way of getting attention," university president and vice-chancellor Frederick Gilbert told Reuters news agency.
The website had received more than 7,000 hits, he said on Monday, and online comments had been 95% positive.
The university would not retract its campaign, however, although it would try to respond to individual concerns, he said.
Source : BBC NEWS | Americas | Canada university in campaign row
Canadians Mock Yale University Over Bush Graduation
