Love Aaj Kal is a Family Entertainment Movie !!!

xXx

Love Aaj Kal is a Family Entertainment Movie. There has been a huge buzz in the film industry and media circles about Deepika Padukone’s lip lock with her Love Aaj Kal co-star Saif Ali Khan in their film.

Imtiaz Ali openly admits that his upcoming “Love Aaj Kal”, which stars Saif Ali Khan and Deepika Padukone, has unabashed kissing scenes and shows the lead actors mouthing expletives, but the director insists that it will still be a complete family entertainer.

The director says he has included the so-called objectionable scenes in the movie’s promos so that people are already used to it by the time they see the film.

“See, it’s the way you put it in the film and treat it. It’s up to the filmmaker not to make his film some fodder for perversion or lechery.” Ali told IANS.

Ali promises that “Love Aaj Kal”, which is Saif’s production debut, is a film that would be accepted by an entire family.

“Kisses included,” he winks. “Nobody will feel inhibited watching ‘Love Aaj Kal’. No one will hesitate walking into the film with his family. All that is potentially objectionable in the film in the strictest of sense has been taken care of in the first promo. If you have warmed up on it, rest assured you will love ‘Love Aaj Kal’,” the filmmaker said.

“Love Aaj Kal” is his third love story after “Socha Na Tha” and the blockbuster “Jab We Met”.

But there were people around Ali who weren’t too comfortable with the idea of showing Saif trying to hold Deepika’s butt, then share an unabashed kiss with her in the car and also mouth Hinglish expletives on a date right in the promo itself.

“They thought that people may get an impression that the film was only about these things but I had my own viewpoint,” explains Ali.

“My argument is that audiences are really smart. They pretty much see the intention of the filmmaker and make up their mind to watch the film accordingly. We better start taking them seriously rather than attempt at fooling them by considering ourselves over smart,” he says.

To substantiate his claim, Ali goes on to share an anecdote from his experience during the making of “Jab We Met”, which starred Shahid Kapoor and Kareena Kapoor.

“Remember the sequence in the second half of the film when Kareena curses her ex-boyfriend on phone? She goes on to say ‘Teri Maa Ki’ and a lot more. Did the audience feel awkward? Not at all. In fact they laughed during the entire scene and not a single soul came and told me that he/she felt offended by the language,” Ali reasons.

The director, however, admits that for “Love Aaj Kal”, the prime target audience is the younger crowd.

“And that’s more by accident rather than planned,” he says. “The film caters to them mainly because it’s this age group that goes and sees films in theatres. Due to this, even when I am conceptualising a film and then putting it on celluloid, I feel safe from my target audience perspective,” he explains.

With music by Pritam and lyrics by Irshad Kamil, “Love Aaj Kal” is all set to a bumper release on a July 31.

YouTube - Gorgeous Deepika in Love Aaj Kal - Trailer

*embedding is disabled

I guess he was afraid after reading Reviews of Kambakkht Ishq

xXx

Its songs have already become a hit and the promos are good, but Love Aaj Kal is an acid test for actors Saif Ali Khan and Deepika Padukone as their last couple of films have turned out to be duds at the box office. There are indeed lots of expectations from this romantic comedy that releases on Friday.

Despite giving 2008's first hit in Race, Saif's Tashan, Thoda Pyaar Thoda Magic and animated venture Roadside Romeo (voice-over) fell flat at the box office. So did Deepika's much-hyped Chandni Chowk To China opposite Akshay Kumar.

Love Aaj Kal is not only Saif's first outing this year, it is also his debut as producer.

"Love Aaj Kal is garnering a lot of buzz. In fact it is after long that a proper love story is coming on screen. The concept is novel and will draw a good initial. It is also expected to re-boost Saif and Deepika's career after their flops," Delhi-based distributor Joginder Mahajan told IANS.

"The promotion of the film has been very good and the songs are already a hit. Moreover Saif is in a double role in the movie, which will be something to watch out for," he added.

Directed by Imtiaz Ali, the movie has been co-produced by Saif, Dinesh Vijan and Sunil A. Lulla.

Also starring Rishi Kapoor, Shweta Gulati and Rahul Khanna, the movie is said to be a remake of Taiwanese film Three Times, which the producers have denied. Neetu Singh also makes her comeback with the film in a cameo.

"Love Aaj Kal is one of the most relevant films to come out in a long time...it looks at relationships in a very new light and a very new language," Vijan posted on the movie's official website.

"The film's storyline is such that any common man can relate to it. It's so real and as you watch the film, you would feel that so many instances shown in it have happened to you too in real life," said Deepika.

"The film has a universal appeal. Whether it's the younger or the older generation, all will be able to identify with the proceedings," she added.

Showing love in two different eras - 1965 and 2009 - through Veer Singh and Jai Vardhan Singh respectively, the film is about the essence of love that never changes.

While Jai treats matters of the heart without passion and parts with from his lady love Meera (Deepika) in the name of being practical, Veer is naïve about his love for Harleen (Shweta) and travels long distances to catch a glimpse of her, but fails to open his heart in front of her.

As both stories unfold, the broad message it gives is that relationships might be different in different eras, but the experience of being in love remains the same.

The film has got an unprecedented buzz due to its share of controversies too.

First it was in the news for its unabashed kissing scenes and then the Punjabi Cultural And Heritage Board objected to Saif's bearded look and reasoned that Sikhs do not sport a trimmed beard as sported by him in the film.

All controversies at rest, the director is neither excited nor nervous before the release.

"I'm completely stone-hearted at the moment. I'm still doing 16 hours of work for the film's promotion and don't have time to feel the excitement or the nervousness," Ali said.

Agnel

Doesn't this guy get enough from Kareena? Why does he look desperate for some smooching?

Ninja

1st day 1st show in PVR

xXx

Dumpika ka Deewana