Shahrukh Khan aint quite santusht

knoughtyd

Shah Rukh Khan takes crores to endorse DishTv but installs Tatasky at his office

When Shah Rukh Khan dimples prettily from your TV screen asking "Dont be Santusht.Thoda Aur Wish Karo. Dish Karo” if you don’t want a better deal and clearer picture by using the satellite dish he is selling, you almost want to run out and get it. Such is the badshah’s persuasive prowess. And that is why companies shell out crore to create superstar brand ambassadors.

Over years Shah Rukh has been impeccable ensuring his life-style choices were aligned with the brands he endorsed, whether it’s the watch he wears, or more famously, the soft drink he endorsed until not too long ago.Shahrukh Khan has been the brand ambassador for DishTv since 2007 and his contract was renewed three months ago for another eighteen months[/B]

And similarly though it wasn't surprising to see the large satellite installed atop Khan’s multi-storey office-cum-leisure space in the extension behind Mannat but the suprising fact was that it’s not the Dish that SRK wants everyone to buy but a Tatasky which is endorsed by none other than Shah Rukh’s current bete noire, Aamir Khan.

In a spate of recent interviews both have claimed to be the better marketer. Going by his preference in dish antennae, is Shah Rukh buying into Aamir’s sales spiel