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True life 'Rags to Riches to Rags' IT Story (Gizmondo)

This is a discussion on True life 'Rags to Riches to Rags' IT Story (Gizmondo) within the Reality Bites forums, part of the Reality Check category; Gizmondo's Spectacular Crack-up Directors of the game device company went on living large long after their handheld flopped. Then a ...

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True life 'Rags to Riches to Rags' IT Story (Gizmondo)
Published by dipdude
11 Oct 06
Shock True life 'Rags to Riches to Rags' IT Story (Gizmondo)

Gizmondo's Spectacular Crack-up

Directors of the game device company went on living large long after their handheld flopped. Then a high-speed Ferrari crash blew their world to bits.


Must read article Has flavors of Bollywood, Hollywood and everything in-between
THE BUMP IN THE ROAD that ended Bo Stefan Eriksson's fantastic ride is practically invisible. From 10 feet away, all you can see is the ragged edge of a tar-seamed crack in an otherwise smooth sheet of pavement. Only the location is impressive - a sweet stretch of straightaway on California's Pacific Coast Highway near El Pescador state beach, just past the eucalyptus-shaded mansions of the Malibu hills. On that patch of broken asphalt, there's barely enough lip to stub a toe. Of course, when you hit it at close to 200 miles per hour, as police say Eriksson did in the predawn light last February 21, while behind the wheel of a 660-horsepower Ferrari Enzo, consequences magnify.

The Enzo has less than 6 inches of ground clearance, and at that speed, it took only a slight scrape under the front bumper to launch the vehicle. The airborne Ferrari landed in a skid that in a blink became a sidelong drift. Tires shredding, the car bounced over the shoulder onto a grassy slope wet with dew. All Eriksson could do was hold on as the slithering, swiveling Enzo again achieved liftoff, then slammed broadside into a wooden power pole.

The crash became an instant media sensation. In Los Angeles, the destruction of the rare million-dollar Ferrari - and the strange story that rose from the wreckage - dominated local radio talk shows and TV newscasts for days. For most, it was just another diversion, the newest twist on the high-speed-chase formula the city loves. But the public attention would spell disaster for a handful of people connected to Eriksson, many of them fellow participants in one of the biggest debacles in the history of the videogame industry: the epic meltdown of Gizmondo Europe, Eriksson's former company.

In the early 2000s, Gizmondo rose to prominence as the maker of a handheld gaming device designed to compete with Nintendo's DS and Sony's PlayStation Portable. The company touted its gadget as the next big thing in pocket electronics and, at one point, talked of moving half a million units in just a few months. But critics panned the device, and it failed to entice many customers. A month before Eriksson went off the road, Gizmondo declared bankruptcy, having hemorrhaged nearly $400 million in less than four years.

It might have ended there, another high-flying company with big ambitions and a lousy product. But the crash put a spotlight on Eriksson and raised a series of questions: Who is he? What kind of person drives nearly 200 mph on a coastal highway? The answers led to even more puzzles. In just a few years, it seems, Eriksson went from languishing in a European jail cell to making millions as a tech executive to, even more improbably, becoming deputy commissioner of antiterrorism for an obscure Southern California transit police force. Before *Eriksson lost control of his Ferrari in Malibu, no one in the US really cared about his strange story. But after the supercar came apart, Eriksson would find every inch of his life under scrutiny by the LA County Sheriff's Department, federal law-enforcement officers, and the media. That's when Eriksson and a tangle of cohorts would find out just how large a little bump could loom.
For the complete article visit - Wired 14.10: Gizmondo's Spectacular Crack-up

Moral of the story - 'Never Ever Crash Your Ferrari'
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By tifôsi on 11 Oct 06, 10:13 PM
Default Re: True life 'Rags to Riches to Rags' IT Story (Gizmondo)

Hmm .. intersting read, fantastic moral too /
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