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Priced at Rs 84,000, about 20 units of the bike have already been booked.
Bajaj has launched its powerful motorcycle, Pulsar 220 DTS-Fi, in Pune, while Mumbaikars will have to wait till January for the bike.
The launch of Pulsar 220 was a low-profile affair, away from the media glare.
Priced at Rs 84,000, ex-showroom Pune, about 20 units of the bike have already been booked by customers with a down payment of Rs 10,000. A total of 35 units are allotted to the showroom and is sold on a first-come-first-serve basis. The next batch of the bikes will only be delivered by February.
The bike is expected to be launched in Mumbai by the second half of January next year. The bike will be in all the Bajaj showrooms across the country by the start of February.
In Mumbai, the bike will be priced in the range of Rs 87,000 to Rs 88,000, ex-showroom Mumbai.
Bajaj has gone for a soft launch technique known as ‘test launch’, wherein the company will be playing a wait-and-watch game to see the initial response.
Bajaj’s second big offering for 2007 is Pulsar 200, which is expected to be launched in January next month. Sources said the bike will be a direct launch, priced in the range of Rs 70,000 to Rs 80,000, ex-showroom Mumbai.
Interestingly, only those customers who are able to produce a proof of residence in Pune will be able to buy the vehicle.
The waiting period for Pulsar 220 is 10 to 12 days and is available in three colours – blue, black and red.
The bike will be directly pitted against the company’s arch rival Hero Honda’s Karizma, which is priced in the same range with relatively same power output. Hero Honda is also currently testing the fuel injected version of the Karizma with the launch slated for February-March 2007.
Bajaj Pulsar DTS-Fi 220 has a single-cylinder, air-cooled, 4-stroke engine, belting out 20 bhp of power with 1.95 kg of torque.
This results in high combustion efficiency and low performance variability between engines, precise metering of fuel for highest outputs and lower emissions. It also helps in easy engine starts in all-weather conditions and altitudes.
The bike also boasts of the best-in-class fuel economy with natural, air-cooled, 4-stroke engine employing a oil cooler, a first in India.
Re: Bajaj soft launches the Pulsar 220 cc DTSfi in Pune
.. should have been Driver seat pulsar 220c.. then maybe they could have thought abt u .. lolzz.
